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BlueHaze, Inc. announced today that Recording Artists and Record Labels can now build customized iPhone Apps for free using its proprietary mobile application platform. The Artist apps are completely customizable and scalable, feature-rich, and ready in hours (full feature list below). Each app is monetized via ads, paid download or in-app purchases, with BlueHaze and the Artist sharing all revenue 50/50.

BlueHaze also operates a portfolio of iPhone app platforms specifically designed to produce apps for Venues, Tours, Festivals, Record Labels and Ticketing Companies. Android versions are in development now and will be in market shortly. The company is also working closely with several major record labels to create rich mobile gaming experiences that take advantage of the labels’ extensive catalogs.

Numerous partners are actively using the BlueHaze platforms, including: Universal Music Group, Warner Music Group, EMI, Abbey Road Live, Ticketmaster, Madison Square Garden, Fuse TV, Noise Pop, Treasure Island Music Festival, and many more.

We take a long-term partnership approach with all of our clients” said Mark Shedletsky, Founder and CEO of BlueHaze. “These platforms are just the starting point. We work closely with our partners to customize their apps to create a truly engaging and unique mobile experience for their audiences. Rather than charge one time set-up and ongoing usage fees, we prefer to help our partners monetize their apps and share in that upside revenue.

In addition to its mobile app platforms, BlueHaze offers the only suite of integrated online apps for a true 360¡user experience. Online apps include: Social Networking(e.g. “Who’s going to the show”), Content Sharing(e.g. Comments, Tweets, Photos) and Fan Profiles(e.g. tour alerts). All online and mobile apps connect to each other and to Facebook and Twitter for cross-posting of user content into their existing social networks. BlueHaze clients can create and manage their integrated mobile and online apps in real-time via a proprietary client dashboard and powerful content management system.

About BlueHaze

BlueHaze, Inc. powers the only suite of integrated online and mobile app platforms for the music industry. The company was founded in 2007 by Mark Shedletsky, former head of marketing for BitTorrent and MTV. BlueHaze launched at the TechCrunch50 Conference demo pit in September of 2008. BlueHaze has offices in San Francisco, CA and Toronto, ON.

Select list of Artist App Features

· Home page

o Up to 4 clickable promo images that can be edited in real-time via the online


· Fan Wall

o Post and view comments in real-time

o Post and view photos in real-time

o Sign in with Facebook, Twitter or email

o Content can be tagged to specific events or evergreen

· Blog

o Aggregation of the Artist’s Blog, Twitter, and MySpace feeds

· Music

o Discography

o Full streaming tracks or :30 samples

o Links to buy albums and singles in iTunes

· On Tour

o Tour Dates

o Buy Tickets

o Map Venue

o Check In/See who’s going

o Sign in with Facebook, Twitter or email

· Official Videos

· Official Photos

· Artist Bio

· Websites

o Official site

o Merch site

o MySpace page

· Join the Mailing List

· And more…

Select List of Online App Features

Note: All content and user associations sync in real-time with the mobile apps

· Social Networking

o I’m Going/Who’s Going

o I want to go/Who Wants to Go

o I was there/Who was there

o Sign in with Facebook, Twitter or email

· Content Sharing

o Post and view Comments

o Post and view tweets

o Post and view Photos

· Fan Profiles

o Fan of a band

o Tour Alerts

o Personal Tour History

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