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Elisabeth Squires, fondly know as “the bOOb lady” and author of bOObs: A Guide to Your Girls, is on a mission to help women appreciate their “bOObs,” but has met some unfortunate obstacles. The media, the same mediums that advertise women’s breasts in a sexual way, has made it clear on more than one occasion that the word boob is obscene and offensive.  Books can be written called Happy Endings and Skinny Bitch, so how are these books helpful in nature? Do they help heal through laughter at the expense of another? Perhaps. What about helping to heal through experience of a more serious nature? Making light of what can be a heavy load for many women.
Squires has had a love for her boobs since a very young age. Being the daughter of a breast cancer survivor, a recent recipient of a breast lift and mother of three, (including a teenage girl,) she considers herself a boob expert wanting to help women “appreciate and be empowered” by their boobs.
In her twelve chapter book, bOObs: A Guide to Your Girls, Squires brings her readers through the evolution of their breasts from “Sprouting” to “Saggy but Sexy.” She discusses common concerns women of all ages have surrounding their breasts. Such topics include finding the right fitting bra, pregnancy and nursing, health issues, advice from experts, and the latest “boob trends. Her book aids women to truly know how to treat and simply love their breasts.  So why would a book that finally includes all the facets of knowledge women should know cause such a stir?
We found that it wasn’t the book itself causing a ruckus, but the nickname that Elisabeth has acquired, “the boob lady.” Good Morning America would not introduce her by her nickname, and Squires has also had issues with The Seattle Times and WLS-TV in Chicago over decency issues. ABC News.com did display her interview by searching “the boob lady,” but it appeared without her nickname and after an entry quoting John McCain saying, “In Washington, I work with boobs everyday.”  (Interesting that someone here can be referred to as a boob.) To add to this debacle, for a while, women trying to research her book on Google or Yahoo had problems finding it as it was lumped in with soft porn articles, websites, and books. Searching for ‘boob health’ did make her book and nickname come up sooner though.
Recently, Randomville caught up with Squires on the telephone. After exchanging morning greetings, we jumped right into our enlightening interview:
We did a search for your book and didn’t have a problem finding it, although the surrounding content didn’t seem to fit with yours.
I have been working with Amazon for a while and it hasn’t always been easy to search my book.  It is getting better. I am thinking of new ways to come up with tags so I can reroute the information.
Is it true that the media did not want to use your nickname due to perceptions of obscenity?
Yes.  Breasts are more than this sexualized thing.  They are displayed in many advertisements and commercials on news stations and newspapers alike; they are simply not this one way, although it seems to be the most accepted way for them to be, or better yet preferred way to be. The restaurant ‘Hooters’ is perfectly fine however, and apparently Burlesque is making its way back
What is it about the word boob that is so offensive?
I just don’t know…it must be people’s perception.
So, why be called the boob lady?
Well for two reasons: I talk to children at schools about this topic and it’s just an easier word, and if I was known as the “breast lady” people would think I wrote a book about chicken recipes.
So, by using “boobs” it’s a more light and less serious way to talk about breasts, get important points across to the young and the growing woman, and allowing for a safe arena to discuss breasts openly and freely?
Yes, absolutely, we need a forum for discussion and women should have a space to express their views, feelings and concerns about their boobs, which is why I have the ‘mammoirs’ on my website.
With admiration for ‘boobs’ and all they provide, could that be why you wanted to remind women of their own self-worth including their perception of their ‘boob-worth?’
Yes, women use the word ‘boobs’ most often for their own body.  It’s comfortable and not clinical, and brings ease to a discussion with children. 
Try talking to a young child about breasts only to watch a slate of uncomfortable deference cast over her face, but chat with her about ‘boobs’ and a smile with giggle accompaniment brings a much needed conversation to fruition.
Boobs are playful and easy to talk about.  Breasts swell during cycles and pregnancy, but it’s the boobs that hurt.  They sag with breast feeding and with growing wisdom, but it’s always my boobs that have changed.   
You are simply trying to raise awareness?
Women are concerned with their sweater puppets, hooters, melons, from the moment they haven’t developed through their evolution of growth and function.  Many are self-critical of their breasts, yet at the same time someone else is amazed, and magically attracted or distracted by these obscene pieces of flesh that can only be spoken of clinically or with hot breath.
Elisabeth Squires is one woman wanting to share knowledge. This “boob lady” has the ‘guide to your girls’ and if she is comfortable with the nickname why is it an issue for any other party?  There are so many other words that are more offensive than ‘boobs’, it simply does not make sense to deny a woman, a rightful owner, the right to refer to herself as a “boob lady.”
So remember ladies, when you are going to Hooters with your “boob man” and your baby, don’t forget your hooter-hiders when it’s time to feed and don’t forget to tip your waitress.  Her tits are how she makes her money.  Tips! Tips!

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