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This interesting piece by Jonathan Ostrow on the musicthinktank.com website says ‘No.’ At least not exactly…

I’m a little torn here.  Personally, I have seen artists use the ‘free music’ option to build an amazing buzz.  Take for instance, recording artist Joe Pug.  Two years ago, he offered fans as many of his CD sampler as they wanted to give to friends, family, heck, even hoard for themselves.  All you needed was an email address (and a mailing address to send the discs to).  I’m not going to oversell the music here, all I’ll say about it is every person I gave a sampler to LOVED it.  The deal is still going on.  You can check it out here.  Also, there’s a free 5 song EP Pug is giving away at the site if you like what you hear.

But back to the article, it seems to fly in the face of all the experts who say that giving away your music is the only way to go for up and coming artists.  What do you think?  Should new bands demand some sort of payment or equal trade for music?  Or should they give it all away initially?

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